Every year, the Alliance for Chemical Distribution (ACD) annual meeting offers a clear snapshot of where the industry is headed. But this year, one theme rose above the rest: the companies winning the next decade are the ones investing in people, not just processes.

“In today’s chemical industry, strategy only matters if you have the people who can execute it. Talent, training, and leadership development are now as critical to competitiveness as safety and supply reliability.”
— Matt Brainerd, Chairman, Brainerd Chemical Company

With regulatory pressures reshaping operations, global trade dynamics introducing new volatility, and customers expecting more transparency and responsiveness than ever before, workforce capability has become a true differentiator. The companies developing their people — their judgment, leadership, technical expertise, and communication skills — are the ones building the strongest foundations for growth.

A Competitive Advantage

For decades, the chemical sector has leaned heavily on operational efficiency, footprint, and supply reliability. While these remain essential, the industry’s evolution is forcing an additional layer of capability: talent that can think, adapt, lead, and collaborate in increasingly complex environments.

In this environment, people become the stabilizing force, the problem-solvers who ensure reliability, trust, and resilience even when market conditions shift. That’s why the conversations at ACD focused not only on where the industry is going, but who will lead it forward.

A Path Forward

Brainerd Chemical has long believed that industry leadership isn’t defined by scale, but by the discipline, capability, and character of your people. Talent is a strategic differentiator in chemical distribution as essential as supply reliability and safety performance.

The companies building stronger teams today aren’t just more competitive — they’re building stronger a more resilient chemical industry for tomorrow.